Is your LinkedIn profile working for you? Are you getting interviews? If not, it’s probably working against you. You cannot afford to just “put a profile up”. You need to put the same kind of time and investment into it as you would for a resume. Because it’s just as important.
You should assume that every potential hiring manager is going to review your LinkedIn profile before you get an invite for an interview.
The text on your LinkedIn profile needs to be engaging. You can’t just “detail” your career history, in some matter-of-fact way. What you write needs to pack an emotional punch. It needs to speak to things that recruiters and hiring managers care deeply about. The “summary” part of your profile is the most important.
In many ways, a LinkedIn profile is like a resume. It’s going to get an initial three-second scan. If something the HR rep, recruiter, or hiring manager sees in those three seconds hooks them, you’re in.
Your profile also needs to be search optimized, so that when, recruiters or hiring managers search LinkedIn for candidates, your profile shows up near the top. LinkedIn has an algorithm it uses, to determine which profiles get shown first.
Almost every day, recruitment professionals and managers in your field and geographic area search LinkedIn, hoping to find their ideal candidate. You need them to see your profile near the top.
Do these three things, and you’ll have a solid LinkedIn profile